Why are Original Printer Cartridges so expensive?
Cobra venom, human blood, mercury, and nailpolish are amongst some of the most expensive liquids per gallon. But would you be surprised to see printer ink within that list too? Black ink is said to be sold for on average $8000 per gallon! Let’s dive deeper into this.
Printers are sold cheaply
Most big printer manufacturers are currently running the same business model; they sell their printers cheaply, typically at breakeven costs, and sell their cartridges at excessive prices (sometimes for even more than the printer itself). This makes it easy for them to make mass recurring revenue and provides crazy high profit margins. Not only this, but it makes the upfront cost attractive to people like you and me, often making it easy to ignore the cartridge prices. Once you’re enticed, and you’ve bought the printer, the only next step is to keep purchasing overly priced cartridges. Even if a customer later regrets the price of ink cartridges, they’re unlikely to buy a new printer just because the ink is so expensive.
Monopoly power in selling compatible ink
Once a manufacturer has sold you a printer, they then have a degree of monopoly power. A HP ink printer will only work with a specific HP ink cartridge, therefore, there’s zero competition to drive the cartridge price down. They can essentially set their own profit margins at this point. To maintain this monopoly power and prevent customers from purchasing cartridges manufactured by third parties, at much better prices, manufacturers use a chip on their cartridges, and release regular printer software updates, which prevent third party cartridges from being used with the printer. Therefore, third party compatible cartridges need to be updated with a new chip, before they can be used again.
We sell our own brand compatible cartridges, saving consumers at least 60% RRP, and update our chips with every printer software update, so that your cartridges are never out of date. Not only that but we have a 12 month money back guarantee, and the cartridges won’t void your printer warranty. This is the perfect solution, for anybody who feels like they’re overpaying for their printer cartridges. Head over to our website (http://dottyinkltd.co.uk/) and see how much you can save today!
